Generation Yum: Where is Food Culture Heading?
Every generation responds to different marketing styles that appeal to their experience and historical context, and Generation Y, otherwise known as the Millenial Generation, which is quickly becoming the dominant population demographic in the United States, is no different. Gen Y’s (as we are typically called) were born in years approximately between 1980 and 2000, and thus relate to the world mostly through technological devices, and our interest in food is no different.
According to the new collection of culinary interviews by Eve Turow, A Taste of Generation Yum, of the roughly 80 million Gen Y’s in the US, about 50% call themselves “foodies”. Foodies fall into the camp of people who shop organically, are always following and trying new food trends, whether on social media like Instagram, or by spending our paychecks on meals at the latest cool restaurant.
The result of this generation’s interest in the food industry is that we the people are going to have a much bigger impact on the trajectory of food business and trends in the coming years, than previous generations did at our age. Capacity for innovation and market influence are two things that Gen Y already possesses by virtue of its size and youth, and the possibilities are limitless. Turow, in her aforementioned book, takes the time to interview some of the most influential and up-and-coming figures in global culinary culture, from chefs like Anthony Bourdain to scholars like Michael Pollan, in order to establish a comprehensive view of what the future hold for “foodies” and their products alike.