The Crudité Company: a fashion showroom with passion for food Redacción
The day we meet at Gonzalín, Bar a Secas (Eloy Gonzalo 8, Madrid), we witness the coming and going of suppliers, workmen and employees, all preparing the final touches for its imminent opening. As we look around us, we imagine Ana and Toño chose this impressive space—founded by a very close friend of theirs, Álvaro Unzurrunzaga—because they like being in the middle of any sort of adventure that involves determination, risk and good taste. Amid wires and boxes, the owners of the fashion showroom, The Crudité Company, tell the story of how Ana decided to leave her job as a flight attendant and Toño, a period working in the food sector and a small winery. He even managed to make his way into The Modern, MoMA’s restaurant. They have been working together as business partners for six years, but always give each other space so their life as a couple isn’t affected. But the complete opposite happens when they leave the hangers behind and visit stores and textile fairs from around the world; focusing on living life’s pleasures of traveling and of course, eating.
Even though Ana admits Toño is the king of pasta, he jokes: “My star dish is looking at the refrigerator and figuring out what to cook when everything is about to expire. I’m very good at it!” Among their unresolved food matters, they let us know that Ana wants, “needs”, to go to La Tasquita de Enfrente, while Toño has to go to Montia. Boy do they have good taste! (crudite.es).